Low Per-Minute Price
There are generally two chat options with the performers. You can have an "open session" or a "private one2one session." The open sessions are the less expensive ones and I saw chicks charging as low as $0.80 cents/minute up to $2. As for the one2one sessions, the babes I looked at were only asking $1.50-$2.50/minute. That's a good price point and definitely on the low end of the live cam pay spectrum.
Variety of Chat Options
The first thing I noticed when I checked out Cam Contacts and went to see "who's online now" was the various sections. There's "non-adult," "adult softcore" and "adult hardcore" as well as subsections within those three main groups. So, yes, there are ladies online who are just looking to chat as friends and have a fun conversation without getting naked or naughty.
Now, personally, that really isn't what I'm looking for, but I do think it's cool that the option is there for anyone who just wants to have a nice chat with a hot chick. And there are plenty of women in all the sections, so whatever your mood, you'll find hotties online ready to help you out.
One of the most important features on a live cam site is an advanced search engine and they have one here. You can easily select multiple criteria to really narrow down what you're looking for.